How Google RankBrain does impact SEO
Google Rank Brain is the ultimate intent of the search engine for making sense of new queries, but Rank Brain is more than intention. It’s a well-known machine learning algorithm that organises and categorise the web in real time and can suggest accurate results for searchers. Google has been using Rank Brain for all searches since 2016, meaning that there are constant change and fluctuation in search results. Fwiw, RB is NOT English-only. It was launched in a few dozen languages and it's doing its thing remarkably well — Gary "鯨理" Illyes (@methode) June 28, 2017 15% of all queries that Google processes are new, so it’s common for RankBrain to encounter a query or phrase it hasn’t seen before How RankBrain does impact SEO https://t.co/aBlM5qvIUR #SEO #Google #RankBrain pic.twitter.com/N3HAB1VdsO — Lucas Di Carlo (@lukelux) July 21, 2017